Care of Sick Children Essay Example | Topics and Well Written Essays - 2000 words

Care of Sick Children - Essay Example This entails that the care continues even if the child does not receive direct treatment for the diagnosed disease. Health professionals are entitled to evaluate and alleviate a number of issues relating to the child. These issues include physical and psychological well-being of the concerned child. Moreover, medical professionals are also entitled to consider the social distress of the affected child. In order to have an effective palliative care, it requires application of a multidisciplinary approach. This means that in palliative care, the family of the child is supposed to make their contribution and be ready to assist with available resources. However, palliative care also takes place even if there are limited resources. Another significant issue is that palliative care can be provided in various areas. These areas include various tertiary care facilities and public health centers. Palliative care can also be provided in the affected children’s home. There is close conne ction of palliative care with a child’s death. Death tends to be the only issue that hampers application of and access of palliative care to children. However, even with the occurrence of the death, palliative care is entitled to take place as one of the components of treatments. Through palliative care, children and their families get the opportunity of having a new hope for the life of the affected. Palliative care also helps in preparing the families for the worst that might occur any time, which in this case is death. Challenges that nurses encounter when implementing palliative care to children The child’s awareness and understanding of their dying One of the main challenges that tend to affect nurses when implementing palliative care to children is stress (McCloskey et al., 233). Many people often consider the death of a child as unnatural event. This mentality contributes in making many of the nurses to be psychologically affected knowing that the affected child may succumb to death any time. Stress also comes because of the demanding responsibilities associated with caring for children with terminal illnesses (O'Leary 435). Mostly, these responsibilities contribute in making anticipatory anxiety to nurses when addressing the needs of these children. Newly employed nurses into this field are the one who seem to be mostly affected with the issue of stress. This is because they are in most cases practically unfamiliar with the psychological situation that these children and their parents go through. The other main challenge associated with implementing palliative care to children is uncertainty of prognosis. Prognostication refers or in most cases is acknowledged as the employment of inaccurate medical science in adult palliative care (O'Leary 435). However, this issue is mostly more complicated and challenging in children compared to adults. Most of the children affected with this condition are those with non-malignant disease (Junger et al ., 6). There are cases where some children with terminal illnesses have lived beyond the estimation of prognosis. In such cases, the affected children have apparently lived in various terminal phases (O'Leary 435). This has resulted to health professionals or nurses revisiting the various addressed issues now and then. Some of these issues include artificial hydration and nutrition. They also tend to check on appropriateness of further investigations of which is a challenge

Literature Contrast Essay Example for Free

Literature Contrast Essay Compare between A Clear Well-lighted Place and A Rose for Emily Abstract: Hemingway and Faulkner both were winners of the Nobel Prize in literature, and had world-wide fame. Although they were close friends, they created rather distinct literary world for their readers. A Clear Well-lighted Place and A Rose for Emily are rather typical of their works. This essay aims to reveal the differences and uncover their unique appeal through analyzing these two novels from four perspectives: theme; character; characterization; writing style. Key Words:Hemingway;Faulkner; theme; character; characterization; writing style. Introduction: A Clear Well-lighted Place expresses an old man’s loneliness and despairs for life. The old man wanted to stay up in the bar and kept drinking, while the young waiter complained a lot and drove him away, but the older waiter showed more sympathy. A Rose for Emily is also a sad story about a girl named Emily who was raised by her father and forbidden to contact with outsides. she poisoned her boyfriend and kept his corpus beside her till death. . Theme The theme of a novel is its controlling idea or its central insight. Being an idea or an insight, the theme should be capable of unifying the whole novel. A Clear Well-lighted Place is the one of early works of Hemingway. The depression and hopelessness left by the world war were not easy to be erased. People may be rich, like the millionaire, but when night dawned, his loneliness and despair for this world force him to find a clear well-lighted place, for light symbolized hope. Faulkner’s work mainly depicted life in Southern slavery-based society, and try desperately to reproduce a south town around the civil war and focused on people’s stubbornness: they refused to admit the original south was gone. This story spanned about 74 years telling a life being restricted and isolated and in return try to isolate others. Character The old man’s character is complex, being depressed and wearisome, but still kept his dignity; rich, but unhappy; mature, but lost his belief. For example, â€Å"It was very late and everyone had left the cafe except an old man who sat in the shadow the leaves of the tree made against the electric light. In the day time the street was dusty, but at night the dew settled the dust and the old man liked to sit late because he was deaf and now at night it was quiet and he felt the difference. †(A Clear Well-lighted Place. Ernest Hemingway) This paragraph is at the beginning. He would rather spend the time sipping alone. Besides, he chooses to sit under the shadow instead of the light, and the shadow symbolize the gloom and despair. However, in the William Faulkner’s novel, A Rose for Emily , arrogance, mental confusion, stubbornness and a nature passion for love have all together shaped Emily, and have eventually led to her doom. Her loneliness accompanied her for her whole life. I want some poison, she said. Yes, Miss Emily. What kind? For rats and such? Id recom I want the best you have. I dont care what kind. The druggist named several. Theyll kill anything up to an elephant. But what you want is Arsenic, Miss Emily said. Is that a good one? Is . . . arsenic? Yes, maam. But what you want I want arsenic. (A Rose for Emily. William Faulkner) This is a conversation about Miss Emily. From the dialog between Miss Emily and druggist . when the druggist did not finish, Emily interrupted in and say she did not care. We can see her arrogance. When the druggist asked many times about her want, Emily pay no attention and repeated the word arsenic again and again. It showed her stubbornness. Characterization In the dramatic Characterization method the author form our opinion of the characters from what they do and say, from their environment, and from what other characters think of them. Just like the story in A Clear Well-lighted Place, Through the monologue of the older waiter, we know the old man’s loneliness and desire for light and hope. Through the old man’s own behaviour, like staying up under the shadow, we know his despairs and gloominess. In the analytic method the author comments upon the characters, explaining their motives, their appearance, and their thought. The narrator of A Rose for Emily is called first person . The author uses much comments upon the characters. For Emily, he shows more sympathy than blame, and he owe her tragedy to the unjust doings of her father. Writing Style Their images in A Clear Well-lighted Place are shown vividly with concise and plain words, and refined rhetorical skills. Ernest Hemingway advocates using the simplest and fewest words, direct description and short sentence. For example,In the daytime the street was dusty, but at night the dew settled the dust and the old man liked to sit late because he was deaf and now at night it was quiet and he felt the difference. (A Clear Well-lighted Place. Ernest Hemingway) In this excerpt, few adjectives and no difficult words are used. Also there are no long sentences and compound sentences. While Ernest Hemingway pursues the beauty of simplicity, his friend William Faulkner become a master of a rhetoric, highly symbolic style . which will employ many long complex sentences. For example, When Miss Emily Grierson died, our whole town went to her funeral: the men through a sort of respectful affection for a fallen monument , the women mostly out of curiosity to see the inside of her house, which no one save an old man-servant—a combined gardener and cook—had seen in at least ten years. (A Rose for Emily. William Faulkner) Notice the dash, commas and the clauses. In fact, clauses found in the sentence are in opposition of each other, and so Faulkner successfully depicts a sound scene within one sentence. Conclusion We have studied two classical novels from the four perspectives: theme; character; characteristics; writing style. Both novels told sad stories, but their theme are distinct. The first story lasted for one night while the second one spanned for 74 years and covered much more content. The old man and Emily shared the loneliness, but the other features varied a lot. The first story was short, simple and full of philosophical meanings, nevertheless, Faulkner’s lengthy and obscure. Despite of all these differences, they made good impression on reader. One is like the sharp mountain, clear, simple, but not easily to climb, while the other is a lengthy river, twisted, obscure, and need you to dive in to feel it. References: [1]  ·. [M]. : ,1983: 32. [2] ,. â€Å" †[J]. ( ) ,2010,( 7) : 105 107. [3] . [M]. : ,2002: 6. [4] Justus,James H. Hemingway and Faulkner: Vision and Repudiation [J]. The Kenyon Review,New Series,1985,7( 49) : 1 14. [5] Philip M. Weinstein. ———  · [M]. : ,2000. [6]  ·. [M]. : ?,2006.

Skin care products with whitening and lightening function

Skin care products with whitening and lightening function Skin care products with whitening and lightening function have been introduced to the Asian market over the past decades years and it recorded as the best-selling product categories in the Asian beauty industry (Ashikari, 2005). According to the study title The Quest for Beauty: Asias Fascination with Pale face (2009) stated the total whitening marketing is forecasted the market will be continuing to $18 billion and the rate of growth is around 12 per cent annually (Deirde, Helen, Mark, 2010, p. 26). In South East Asia, there are more than 62 skin lightening products were introduced in year 2008 (Deirde, et al., 2010, p27). Besides, the involvement of women in the workforce increases in their income and wealth. Most of the women tend to buy the whitening product to lighten their skin (Deirde, et al., 2010). To fulfill the consumer needs, the whitening product was still developing to match the market demand (August, 2008). The result of the Asian women using skin lightening products i s shown in the Table 2.1 Table 2.1: Result of Asian women using skin lightening products Asian country Estimated % of Women Using Skin Lightening Products Thailand 58 Philippine 50 Hong Kong 45 Malaysia 41 Indonesia 60-65 (Source from The Quest For Beauty: Asias Fascination With Pale Skin, p27, 2010) There are a lot of myths about fair skin tone. In the current social context, fair skin tone not only symbolizes womens beauty, but also will project womens marital prospects, job prospects, social status, and earning potential (Ashikari 2003b; Goon and Craven 2003; Leslie 2004). One of the surveys was conducted in The Quest for Beauty: Asias Fascination with Pale face shown Malaysian men thought their partners would be more attractive with a fair skin tone (Deirde, et al., 2010). In the same study, it also stated that different culture may result in different interpretation on the meaning of whiteness. To provide a clearer picture, in Japan, fair skin is equal to wealth and high education level (Deirde, et al., 2010). As in Thailand, the fair skin is always associated with the higher social status and wealth (Deirde, et al., 2010). As contrast to the white, black, in Indian culture symbolize as underprivileged people and often related to dark, dirty, wrong, hell, and etc (Arif, 2004 ). On the contrary, Indian culture prefers lighter skin tone as it associated with the bright side of the culture(Arif, 2004).White, in Indian culture, is regard as a sign of beauty, purity, cleanliness, happiness, and symbol of power (Arif, 2004). Moreover, fair skin is also presented as good marriage in India. Overall, whiteness is an important predictor for presenting the positive image in the Indian society (Arif, 2004). Desires for whiteness, under this chain of associations, is pursued Despite of the diverse cultural different in Asia region, they are holding the common belief to have light skin. However, some of the academics, activists and sociologists reflect the marketing of skin-lighteners as racism. (Sage, 2009; August, 2008; BBC News, 2003) In this research study, not only focus on the advertisement of women magazine in Malaysia, but also focus on whitening body care product. 2.2 Background There are several items will discuss in the session of background which included beauty products for women, the fairness is more craze, discrimination of people, advertising in general for these products, printed advertisement and magazine advertisements. 2.2.1 Beauty products for women Peoples needs and desires to be beautiful are supposed to be identical all over the world. With the aid of beauty product, people can gain confidence and stand in front of crowd without fear. In this modern society, the first impressions brought to people are crucial. People are increasingly emphasis on the appearance rather than other more durable criteria (Barthel 1988: 3) and emphasize on the decoration of the female body, with the aids of the fashion and cosmetic products (Barthel 1988: 8) Based on this reason, the latter product categories, the hair care, fragrance, and personal products are frequently used to enhance the attractiveness and the degree of sexuality on the person. Moreover, beauty also refers to traditional make-up, which included lipstick, mascara and foundation, as well as contemporary make-up, such as tinted/flavored lip balm/gloss (Pawlowski, 2007, p. 62). 2.2.2 Fairness is more craze According to Bray (2002), there are almost half of 35 to 54 years of Asians used skin care product with whitening function, some analysts have said it could be worth billions of dollars. In Asian countries, that has been a trend of growth of whitening and lightening product since that have long histories of utilizing fair skin as a key criterion of personal beauty (Bray, 2002). There is a Chinese idiom One whiteness can cover three kinds of ugliness (Leong, 2006; Eric, Hyun, Kimura, Russell, Bahl, 2008). In people perception, fair skin is always a symbol of elegance and nobility (Leong, 2006). White jade is often used as a metaphor to describe such fairness (Leong, 2006, p.167). The preferences for white of fair skin are common in the modern Asian market (Leong, 2006). In India, for example, a significant part of many Sunday newspapers is dedicated to personal advertisements by men seeking fair-skinned brides (Leong, 2006, p. 168). 2.2.3 Discrimination of people Although skin whitening product can lighten people skin tone, it may indirectly discriminate the races that have darker skin tone. For instance, that is an argument in India due to the Fair and Lovely advertisement. The advertisement showed a young, dark-skinned girls father lamenting he had no son to provide for him, as his daughters salary was not high enough the suggestion being that she could neither get a better job or get married because of her dark skin. (BBC News, 2003). This advertisement has an overwhelming responces. According to Luce and Merchant (2003), 90% of Indian women want to use whitening product and that is a phenomenal trend growth in the number of skin-lightening products. In their perception, fair skin represent good education and more likely to marry well. However, some of the sociologists and academics pointed out that is not only a wrong moral value, but also pollute the young generations mind (BBC News, 2003). According to Lipsitz (1998, p. 3), the power of whiteness depended not only on white hegemony over separate racialized groups, but also on manipulating racial outsiders to fight against one another, to compete with each other for white approval, and to seek the rewards and privileges of whiteness for themselves at the expense-literally-of other racialized populations. 2.2.4 Advertising in general for these products Television, radio station, internet, and even outdoors advertising are categorized as broadcast media. The different promotional tools will deliver different benefits to the advertisers. Due to this reasons, majority of global advertising adopting more than one type of advertising tool to promote their product. 2.2.5 Print advertisement Print advertising defined as the dissemination of advertising messages using visual, printed item, such as newspapers, catalogs, mailers, flyers and magazine advertisement (Jade, nd). Under the strong competition with other broadcast media, such as television and radio, print advertisement still place an important role to the advertiser. Compare with other broadcast media, print advertisement allow to present more detailed information. By the way, print advertisement such as newspaper and magazine refer as a high involvement of media, it means printed advertisement is more selectivity and it can help the company reach the specific target readers and customers. 2.2.6 Magazine advertisement Through magazine advertisement, the company can reach the certain target market in and educated the reader about the product knowledge in the short period. Besides, the cost of the advertising on magazine is much cheaper compare with other communication tool, such as television and radio. From the 1880s onwards, advertising has played a vital role in shaping the form and content of womens magazines. And, it has a clear and strong relationship between advertising and womens magazines. Besides, magazines were designed as forums for national advertisements aimed for women. According to Veronica (2010), there is no indication for change in the near future as the pattern has existed for more than 100 years. Magazines advertisement is essential tool for marketer because it provides a forum for gender targeted advertising. Marketer can effectively deliver their message to the target audiences. According to McCracken (1993), womens magazines refer as a powerful advertising medium since advertising occupies up to 95 per cent of the space in some womens magazines, earning these publications the more appropriate title, womens advertising magazines. Womens magazines, are a sphere of activity that readers view as an area of freedom, free choice and free time (McCracken 1993) and the advertising within creates new wants and needs. The statement from McCracken (1993) indicates the high readership for women magazines. The role of women magazines is slowly changing to the storytelling mechanism of society because of the increase of advertising material. (Jhally 2000: 30). 2.3 Variable 2.3.1 Size of the advertisement In general, the options of the size of the magazine classified into half page, one page, double page or more than two pages (Pu, Y,R, 2003). According to McCracken (1993), women magazines contained 50%-60% of full-page advertisement. There large size of the advertisement provides a clearer advertisement detail and advertiser more easily to correct it. In the recent article, one of the researchers, double page of the advertisement can attract more one-quarter of reader than one page and one page of size advertisement can attract more one-third reader than half page. (Print Ad Placement, 2011) Some of the marketer will prefer half page size of advertisement, if they faced the tight budget problem. In the other research study of shown the one page size of the advertisement are majority which is 85%. (L. Wasylkiw, A.A. Emms, R. Meuse, K.F. Poirier, (2009), This may due to the price of advertising is reasonable and it is more easily to attract attention. 2.3.2 Advertising layout In the study conducted by (Anna Peter, 2006) states that are 3 components in term of layout consists in the printed advertisement, which are visual information, verbal information and brand name. Different of advertisement layout reflect the different characteristic of product. According to the study of Pu, N, R, (2003), the author found that both personal and cosmetic product present their advertisement with visual and copy layout. In general, visual consider as visual element and copy defined as words. This may due to the visual element in the advertisement can serve to the visualization and verbal element serve to the verbalization. 2.3.3 Advertising copy elements Advertisement is a tool that used by marketers to deliver the intended message to their targeted customer. It is crucial to ensure the concept of the advertisement fit with the overall marketing objectives. For print advertisement, display copy and body copy are the two elements of copy sheet. (Anna Peter, 2006) As defined by Wells et al (2006), display copy is the entire element that the reader able to see at the first glance, such as headlines, subhead lines, taglines and slogans. In general, headline is the words in the leading position of the advertisement and it also reflects as selling idea in the advertisement. (Anna, P; Peter, W, 2006; Major elements of copy for copywriting, nd) Usually, headlines of the advertisement presented in the large size and obvious position. With the aims of enhance the readability of the message, sub headlines normally presents in the new paragraphs with larger size and bold type. (Anna, P; Peter, W, 2006) Body copy defines as the text with smaller size typed which to provide a clear and further explanation about the product. (Anna, P; Peter, W, 2006) According to the Anna, P and Peter, W (2006), slogan regarded as a motto for a campaign, brand and company. To increase the probability to recall the advertisement, marketer usually integrated the slogan in the advertisement, to better address the products attribute. (Advertising Strategy, nd) 2.3.4 Color Color is a powerful element which represent for brand identification, feature reinforcement and differentiation. (Anna, P, Peter, W, 2006) Other than that, vibrancies of color also more easily to catch the attention of the audience, provide realism, establish moods and build brand identity. (Anna, P, Peter, W, 2006) According to the Pamela S. Schindler (1986), color advertisement had the higher response rate and better recall probability when compare with the dull blank and white advertisement. In the other aspects, color can be classified to warm color tone, cool color tone and earth color tone. Red, orange and yellow are the example of warm color tone; green, blue and violet are present in cool color tone and earth color tone reflects neutral color. The different colors always associated with different characteristics. Due to the same advertising pattern, some of the color associated in the characteristics of femininity, cultural interpretations or even emotional responses. (Pamela S. Schindler, 1986) For instance, the use of the color red symbolizes love and passion, while the color white generally signifies purity and virginity. (Pawlowski, 2007) Pink is seen to be very feminine which can also be deemed as sexual while pastel type coloring generally refers to non-sexual. (Pawlowski, 2007) 2.3.5 Visual element The roles of visual element in the advertisement not only for catches the attention of reader, but also importance of creating brand awareness and brand beliefs (John R. Rossiter, 1982) According to Kosslyn and Alper, 1977; Kosslyn, 1980, larger size of the visual element can produce the better learning . And, other than memory responses, the visual size also influence on the evaluative responses. (Rossiter and Percy (1978; 1980) and Mitchell and Olson (1977; 1981) 2.3.6 Language Today, English is regarded as an international language. It acts as an important and common language in the world, you can used English in every part corner of world. The statement proved by 72 of in flight-magazine around the world used English as main language. (Veronica, 2010) Although English is a universal language, but the advertiser of some countries, such as Taiwan, South Korean, and United States still prefer their local language to present the message of the advertisement. (Jaehee, J Lee, Y,J, 2009; Veronica, M, S, 2010) As global company advertises their product globally, the languages they used are vary according to the social context. They are usually ignoring the local nuance, and translate directly from their original copy. (Veronica, 2010) Communication with customers is essential in the marketing perspective. The local language can integrate with the local community effortless. In the multi cultural country such as Singapore and Malaysia, there is a diverse market opportunity for each of the races. Hence, by targeting different group of customers, the publisher have to publish different languages of magazines to better address the need and wants of the different groups of people. By publishing different languages of magazines, they can better deliver the message to their reader by the languages that they are familiar to. 2.3.7 Type of Appeal Generally, there are two type of appeal which is rational appeals and emotional appeals. In advertising, rational appeals defined as the element used to motivate consumers through information and logical arguments. (Jeon, George, Bruce, Joseph, 1999) Visual elements were coded as rational if the advertisement contained picture of the brand, before and after comparisons, product demonstrations, or comparatives portraying the competition. The use of rational appeals can be apply by reduce the uncertainly requires, distinct logical, and direct information from the communicator. (Zandpour etal. 1994) Nevertheless, emotional appeals reflect the images and feelings to mold consumers perceptions toward the brand. Among the emotional appeal are storytelling, metaphors, and aesthetics. (Jeon, George, Bruce, Joseph, 1999) Advertising appeal usage can be applied in different product types. According to Cutler and Javalgi (1993), the overall content of the advertisement can be categories into rational, emotional or both. In the past research, the authors found that advertisement for durable goods tend to presents more information than advertisement for nondurable goods. (Abernethy and Franke 1996) However, service advertisement is more emphasize on emotional appeals. (Abernethy and Butler 1992; Cutler and Javalgi 1993) In the research conducted by Golden and Johson (1983), they examined the impact of thinking versus feeling appeal in print ads on various measures of advertising effectiveness. The author defined thinking appeal as appealing to the rationality of the receiver, and feeling appeal as creating a mood and appealing to the emotions. (Golden and Johson, 1983) In this study, they concluded that the underlying reason for the popularity of thinking appeals is the rich of product information, and elicit higher purchasing intentions. (Golden and Johson, 1983) According to a research conducted by McGuire (1969), he denied the effectiveness of emotional appeal in the advertisement after directly comparing the rational and emotional appeal from the advertisement. Based on his research, neither of the rational and emotional appeal outperform of each other. The core idea behind this is that emotional message can also be rational, and vice versa 2.3.8 Product Categories Product categories in the advertisement can be divided into 22 categories. (Nelson Paek 2007) Beauty product was defined broadly, which consisted cosmetic, jewelry and clothing. In addition, special group of products such as womens apparel, perfume and cosmetic categories occupy large portion of total marketing costs. (Veronica, 2010) In the recent study, the authors classified apparel product, perfuse and cosmetics as self-image projective product. (Veronica, 2010) The targeted market segment would affect the marketing strategies applied in different market. (Veronica, 2010) In the other researches, product categories can be categories into hedonic or utilitarian element. (Crowley, 1992) Hedonic products are primarily related to sensory attributes and concentrate on consumatory effective gratification whereas utilitarian products are mainly associated with functional and non-sensory attributes and focus on fulfillment of instrumental needs. (Crowley, 1992) According to the research of Jung and Lee (2009), Korean and United Stated beauty magazines consisted a lot of body-related products than non-body related products advertisement, with a ratio 91.1 to 8.9. The body-related products include clothing, beauty product, diet services, and accessories. 2.3.9 Product origin The country of production has certain degree of influence on the consumers decision making process. Zhou (2004) provided some evidence in study that Chinese consumer is willing to pay more on the western product, mainly because of the common belief to reflex the prestige and social status. There is some opposite point of view from Nelson(2004). He stated that there is growing population who are supporting the local product and cultural identity. 2.3.10 Whitening function of the product Skin whitening product is a global trend throughout the world. There is a huge market opportunity for Europe, Asia and the United States market. (Deirdre, B, Helen, C, Mark, D, nd) According Ashikari (2005), whitening and lighten product growth rapidly in Asia which influence by the Asian wealth and growing consumer cultures. Mostly, the whitening function of product can classified to UV features, whitening effect and function in both way.UV features of product can decrease the damage and protect the skin from ultraviolet rays and long time exposure under the sun. In additional, the role of whitening effect shows the product focus on lightening complexion of womens skin, which from the yellow or darker skin color to white and fair skin color. (Johanson, 1998) The example of products with whitening effect are Kose, Za, Olay, Lancome, Nivea and Sk II, normally we can found it in shopping mall. With the trend of whiteness, a lot of companies introduce a lot of whitening and UV function of product, and then customer can kills 2 birds with one stone with the multi-functional product. 2.3.11 Degree of sun protection factor (SPF) In the market, there is a lot of cosmetic and skin care product contained sun protection factor (SPF), which can protect our skin from the direct ray from the sun. The different degrees of SPF have different functions. In the research conducted by Autier et al. (1999), they assessed the impact of the 2 different degree of sunscreen sun protection factor (SPF) of unlabeled product on the duration of sun exposure in two groups of young people. They concluded that the volunteers who used SPF 30 were exposure 25% longer than these who used SPF 10. The result of the finding is not surprising. The doubt in this research is on the basis of increased exposure, there was no difference in sunburn or skin-reddening episodes in the two study groups. 2.3.12 Origin of model Model can be classified into different ethnic groups, such as Asian (Chinese/ East Asian, Malay or Indian), Caucasian, or mixed. In the study by (Eric P. H. Li, Hyun,J.M, Kimura, J, Russell, W. B, Bahl, S, 2008; Cheng, H, Katherine, F, Shaw, P, 2005; ), authors found that most of the Asian beauty product advertisements using Caucasian model. The underlying reason is the globally recognized beauty standard. According to Goon and Craven, the popularity of Caucasian and Eurasian models reflects the postcolonial structure of commoditization and consumerism and is still influenced by a colonial past. In the other study, it also revealed 70.2% Caucasian model was used frequently in Korean advertisement to promote their product. (Jaehee, J, Lee, Y, J, 2009) This phenomenon happened because the fair skin has been aggressively marketed across Asian culture over this past decade. According to (Sean, R, 2003), white women with those characteristics such as lean, pure and radiant images are representing the feminine ideal and identification. Whiteness also presumes the ideas of purity, integrity, decency and auspiciousness. (Russell, Wilson, and Hall 1992; Sean, R, 2003) By the way, model of the advertisement always plays an important role to deliver the message to the targeted audiences and it pervasive to our daily life. The particular magazines readers will project themselves as the models appear in the magazines advertisement, which enable them to make a positive impact to them, and inevitably make a good evaluation to the product. Besides, the researchers also found that Caucasian women were more willing presented in sexual portrayals which compare with Asian women. (Cheng, H, Katherine, F, Shaw, P, 2005; Christina N. Baker1, 2005) This reason may due to the Asian women are influence by the Confucian culture and philosophy of them has not yet been prepared. (Cheng, H, Katherine, F, Shaw, P, 2005) 2.3.13 Demographics of model Age of the model of the advertisement also acts as a factor influence the consumer behavior. (Chang, C, C, 2008) People are keen to be fresh, beauty and look younger than their actual age. If the model of the advertisement is forties or old featured, then the young generation of consumer may categorized the product as not for me based on this factor. (Chang, C, C, 2008) The result analysis of Women Stereotypes Portrayed in Print Ads by Luxury Fashion Brands found that most of the young model are majority in the advertisement of magazine which is 72.7% (15 and 30 years old). (Carlos, M, M, Paloma, D, S, 2008) 2.3.14 Celebrities Used Celebrity endorsement is the growing trend in the magazine advertisement. A celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. (McCracken 1989, pg. 310). Credibility and attractiveness are the two important criteria to improve the persuasiveness of the advertisement. Hence, the companies are strike to determine the element of credibility and attractiveness to present their advertisement to public. (Kahle and Kahle 2006). Furthermore, Friedman and Friedman (1979) showed that celebrities endorsement is more eyes catching than expert or typical consumer endorsers in advertisement recall and brand name recall, in spite of the product type. In the other research also showed there are a positive effect between adolescents word-of-mouth intentions and brand loyalty among the celebrity sports athletes. (Bush, Martin, and Bush 2004) Besides, female teenagers word-of-mouth intentions are more affected by female celebrities than male celebrities, and female teenagers agree more than male teenagers that they are affected by celebrities in buying certain brands. (Bush, Martin, and Bush 2004) By applying attribution theory, Mowen (1980) used it to explain on the effectiveness of celebrity endorsement. The effectiveness of celebrity endorsement is largely correlated to the consumers willingness to understand the causal reasons for a celebrity to endorse the product. The celebrity endorsement strategy works best if consumers think that the celebrity endorses the product because the celebrity can symbolize the product, rather than the financial incentives. Mowen (1980) Furthermore, Asian celebrity perceived their success is highly related to their fair skin. (Eric, Hyun, Russel, Junko, Shalini, 2008) 2.3.15 Appearance of model Based on the research conducted by Thomas and Treiber (2000), the advertisers prefer to use gorgeous model to represent their product. It can indirectly inform the reader they can as beautiful as the model after them using the product. In the research study named Real Beauty in Advertising: Fab or Fad, appearance was the main subject. It usually used to refer the link between the usage of the particular product and the consequences after of using that product. According to the research, model likes to apply the heavy makeup, such as applied lipstick and particular perfume to become more attractiveness and appeal to public (Reichert Lambaise, 2003, p126). 2.3.16 Apparel of model There are different degree dressing of the model, however nudity of the model becomes a rising trend in the advertisement of the magazines; it also associated with the idea of sexual attractiveness. (Bridgette Desmond, nd) Generally, there are 4 categories of the nudity which are demure, suggestive, partially clad and nude. (Jaehee, J, Lee, Y, J, 2009) According to (Jaehee, J, Lee, Y, J, 2009 Reichert, T, Carpenter, C, 2004), demure dress was defined as everyday dress which included walking shorts, but excluded short-shorts or underwear. Suggestive dress defined as partially exposed the upper body, such as unbuttoned blouses or muscle shirts. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004), According to the studies conducted by scholars, Models were considered partially clad if they were shown in underwear or bathing suits. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004) Nude was represent models were holding only a towel or if the photograph was composed so that genitals were concealed. (Jaehee, J, Lee, Y, J, 2011; Carpenter, C, Reichert, T, 2004) Sex approach is more appeal to the male consumer, given the evidence that in year 2003, four out of five women who are appeared in the advertisement were suggestively dress, partially clad, or nude. (Bridgette Desmond, nd) An interesting study conducted by the Desmond, B (2008) stated that society nowadays becomes more sexually explicit and adapt with the high degree nudity level in the advertisement. Even so, there are some the magazines also prefer demure dress, since they target the wider variety of groups. (Bridgette Desmond, nd) 2.3.17 Hairstyle of model In the judgment female beauty, hair color, hair length, and hair style plays a vital role in positive rating on attractiveness. In the research of Mbure, 2009, 63.6% of models, 63.6% had long hair length, and 36.4% of model had short hair length. Besides, in the same research, the author found that 70.8% of model had straight hair and 29.2% of model non-straight hair style, such as kinky, wavy, medium curly, braided and so on. (Mbure, 2009) 2.3.18 Degree of models whitening Skin color stratification is a crucial sociological issue, which included the difference between lightness and darkness of skin tone. (Micaela, 2005) According to Hunter (2002), light skin tone works as capital to women. Moreover, it symbolizes status, educated person, and high income. Light skin tone also associated with sexual attractiveness. In her analysis, it showed that light skin of African American women represent the higher personal earnings and higher spousal status. According to the other research, the author found that prominent models were more likely prefer to be light skin tone than medium skin tone or dark skin tone. However, models minority were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Low volumes of studies emphasize on the interpretation of white beauty idea among Asian female. Meanwhile, Sahay Piran (1997) also revealed that the desire to be light skinned was higher the darker am ong South Asian-Canadian females. In the research title Comparisons of Cosmetic Advertisements: Strategies for cultural adaptation in Womens Magazines in Taiwan also shown that most models in Nong-Nong and Elle Taiwan magazines were displayed in a light skin tone; regardless whether the model was western or Asian looks. (Pu, Y, R, 2003) Furthermore, in another research also reflects that light skin tone is ideals in advertising. It were advanced using a diversify of strategies consisting the promotion of benefits related to skin lightening such as skin related (e.g. Increased moisture), emotional (e.g. Increased self confidence) and relational/social (e.g. increased attention from the opposite sex). Mak (2007) Furthermore, among 58 models, 30 models were light skinned, 16 models had medium brown skin tone (mid-point of dark and light brown) and only 9 models were dark skinned. (Mbure, 2009) 2.3.19 Most frequently shown body part Study of Carlos, M, M, Paloma, D, S, (2008) defined human body as dressed body, and the external appearance, such as hand, neck and face play an important role of the first impression while meeting someone. On the same time, different kind of body part shown in the magazines advertisement conveyed the different kind of messages that convey messages to the magazines reader. Most often, marketer emphasized certain body display based on the product categories, such as face with skin care product or upper body part with body care product. In the recent study, researchers found that the advertisement in Korea and Taiwan more focus on the models face rather than bod

Obsessive-Compulsive Disorder Essay -- OCD Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Obsessive-Compulsive Disorder (OCD) is a mental illness that traps people in endless cycles of repetitive thoughts and behaviors. Pierre Janet described obsessive-compulsive disorder by using the term psychasthenia. Sigmund Freud described obsessions and compulsions as psychological defenses used to deal with sexual and aggressive conflicts in the unconscious mind (Bruce Bower: 1987). OCD is also known as â€Å"The Doubting Disease,† because it’s as though the mind doesn’t register when the person does a certain action, which triggers the source of the obsession (USA Today:1995). Unlike most people with anxiety disorders, those diagnosed with OCD are more obsessed with what will happen to others instead of themselves (Edna Foa: 1995). Obsessive-Compulsive Disorder occurs in a spectrum from mild to severe. At some point the person will see the actions or thoughts as unreasonable and senseless. All people have habits and routines, but what makes obsessive-compulsive people different is the fact that their obsessions and compulsions interfere with their daily lives (American Family Physician: 2000). They spend large amounts of time doing odd rituals. The rituals can take hours a day and make the sufferers miserable and doesn’t allow them for much of a business or social life (Harvard Mental Health Letter). At one OCD clinic, many had lost years of work to their symptoms. Seventy-five percent said the disorder interfered with their family lives and thirteen percent had attempted suicide (Harvard Mental Health Letter: 1998). Phebe Tucker, a psychiatrist at the University of Oklahoma Health Sciences Center, explained, the most common obsession is washing hands for fear of contamination. Other acts are counting over and over, checking locks, hoarding items such as newspapers or cartons, repeatedly dressing and undressing, and walking in and out of doorways. The thought and behavior patterns are senseless and distressing. They can make it very difficult for a person to function properly at work, school, or even at home. Obsessions take the form of doubts, fears, images, or impulses. (Harvard Mental Health Center: 1998) Obsessions are unwanted ideas, images, and impulses that run through a person’s mind over and over again. They are intrusive, unpleasant and produce high anxiety. (www.lycos.com: April 2000) Sometimes the obsessions come once and a while and other... ...ehavioral therapy. Eventually they will overcome their compulsions and be able to control their obsessions.  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Kendall, Phillip C. and Constance Hamman. (1998). Abnormal Psychology: Obsessive Compulsive Disorder: Understanding Human Problems. Boston New York OCD: What it is and how to treat it. (March 1, 2000). American Family Physician, V61 pg. 1532 General Review: Obsessive Compulsive Part I. (Oct. 1998) Harvard Mental Health Letter, v15 I 4 General Review: Obsessive Compulsive Part II. (Nov. 1998) Harvard Mental Health Letter, v15 i5 OCD Meds not likely to replace therapy: the challenge is to tailor the right combination of treatments for patient. (Jan. 1997). Behavioral Health Treatment, v2 n1 pg1 Begely, Sharon and Nina A. Biddle. For the obsessed, the mind can fix the brain. (Feb. 26, 1996) Newsweek, v127 n9 pg. 60 Help for obsessive-compulsive disorder. (aug. 1995). USA Today, v124 pg. 12 Foa, Edna B. How do treatments for obsessive compulsive disorder compare?. (July 1995). Harvard Mental Health Letter v12 n1 pg.8 Obsessive Compulsive Disorder: review of drug treatment. (Sept. 15, 1994). American Family Physician, v50 pg. 831

Alternatives for the decision regarding the high lead found in the whistles Essay

The situation of determining how to handle the recently discovered high lead content in the large whistles order is a difficult one that will in some way affect the company. Three alternatives have been made to allow options for this decision. Alternative 1: Say nothing; allow the whistles shipment to go without notifying the customer. Alternative 2: Replace the customer’s order by providing whistles that meet the appropriate company standards. Alternative 3: Contact the customer and explain the situation, offer them a discount for on the whistles that are lower than the company standard. Decision Process The process for choosing the three alternatives began by identifying the decision to be made. The decision at hand is what to do with the information discovered about the order of whistles going to a school in South America. This is a big decision that will affect the company in each alternative. The next step of the process is listing options possible for the situation, and then studying those options by listing advantages and disadvantages of each. Then the decision was made by choosing the best overall solution for the decision. And lastly the decision was evaluated to determine if the results were what was expected. The three options for this decision are listed above; say nothing to the customer, replace the order, or try to make a deal for the customer. Each option is motivated by a result that will benefit the company financially, ethically, or a mixture of both. The idea behind the alternative 1 decision was to save money upfront and not bother with order changes and other inconveniences for the company. In studying this option the advantage of this would be to save money and time for the company. The disadvantage would be a possibly unhappy customer, an unethical move which could make employees see the company as being unfair; giving a poor product that could be hazardous to children. The legal ramifications of this alternative would be risky if the a child became ill from the use of the whistles and the company was blamed, sued, etc. The idea behind the alternative 2 decision was to replace the customers order with whistles that are not potentially hazardous and meets the company standards. The advantage of this option is not putting the company in an unethical situation of trying to pass products that are under par for high quality. This will help set a standard of ethics in the company that could motivate employees to do good work. The disadvantage of this option is that it will cost the company $100,000. The financial loss could take a long time to recover from, the positive influence on employees won’t immediately compensate for the loss. There would not be a legal issue with this option. The idea behind the alternative 3 decision was to try and contact the customer and explain the situation and let them decide if they would like the whistles replaced or to take the hazardous whistles at a discount. The advantage of this alternative is that the customer could decide to keep the original whistles which would still save the company a considerable amount of money cutting the losses to a much smaller amount. Also it would show that the company had the customer’s best interest in mind. The disadvantage of this option is that it could reflect negatively on the company still because we can’t really determine how the customer will feel about the whistles that are potentially hazardous. They customer might think that the company is trying to cut corners and save themselves money. This would be bad for future business. Legally the customer would probably not try and sue the company, but there is still the potential issue of the company being reported as manufactur ing products with too high of a lead content. This would kill the company’s reputation and the customer relationships of other clients. Recommendation Alternative 2 is the recommended decision; replacing the customer’s order by providing whistles that meet the appropriate company standards. This decision was made by both ethical and financial decisions. Ethically this alternative is the most appropriate. The customer contacted the company to provide a product to be used in the South American schools. It would be unethical to provide the customer with a product that is below the company and country standards even though they are not violating the South American standard. The customer chose this company over a foreign company to give a quality and safe product. This recommendation will positively affect the company because they will possibly become more favorable in the eyes of the customer, with the possibility of more business in the future from them and their business relations. This option was chosen not only for company recognition, but also to save children from a potentially hazardous experience. This option will be a great cost to the company, but the positive experience from both the customer and employees. By creating a culture of â€Å"wanting to do what is right† will help future sales and the company will gradually earn the loss in funds back over time. Customer relationships Considering the outcome on the customer relationship is an important part of the decision making process. We have to ask ourselves how will the customer feel about our decision, how will it influence them and how will it influence the company? By choosing alternative 2, to replace the whistles, the company will look favorably to the customer, being the school buying the whistles. Though the company will merely be providing the product that was originally agreed upon for the initial sale, the customer will realize that the company is sacrificing to replace the whistles and they will go away with a positive relationship with the company. This experience is sure to foster future business from the customer because of the positive experience they experienced. They will also be more likely to recommend the company to their peers and the company could gain substantial business from the experience. The children who would be ultimately affected by the quality of the whistles will feel good about receiving a quality, non-hazardous product, and the parents of the children will be grateful knowing that the company behaved ethically. This could also create future business for the company by providing the children and parents with a positive experience from the company. The company employees will see the standard of ethics portrayed by the company and it will reflect in their work. By giving an example of a high ethical standard it is likely that employees will take greater pride in their work which will affect the company in a positive way. The company’s decision will affect multiple stages of people, their feelings, thoughts, and behaviors will help the company in the long run to regain the loss taken from replacing the whistles. The financial gains will be gradual yet immeasurable in the long run of creating a company with a superior ethical standard. Social Responsibility In a corporation, social responsibility is behaving ethically as individual workers and together as a company to be sensitive toward social, cultural, economic and environmental issues. This means that the company doesn’t always do what’s best for its self but rather do what is best for their environment, customers, employees, culture, etc. Social responsibility is a big part of the decision making process because decisions made by the company not only affect the company alone, it affects employees, the economy, the customers, and the environment. These decisions and methods are important when considering long-term business operations. The decision making process for the situation had many factors involved. The most noticeable factor was the cost of replacing the lower quality whistles with a product that is up to the company’s standard and isn’t potentially hazardous. There was multiple ways of looking the problem; ignoring it, saving the company money and hoping there was not issues with the product, or there was the option to replace the product with something the company could be proud of, a product that had no hazards for use by children, and doing what was appropriate ethically for the situation. Social responsibility played a major part in the decision to use alternative 2 and replace the order with whistles that didn’t have high amounts of lead. The choice to do what is best for the customer, environment, and the kids of the schools outweighed the option to save the company time and money.

Five Myths About Multiracial People in the U.S.

Five Myths About Multiracial People in the U.S. When Barack Obama set his sights on the presidency, newspapers suddenly began devoting a lot more ink to the multiracial identity. Media outlets from Time Magazine and the New York Times to the British-based Guardian and BBC News pondered the significance of Obama’s mixed heritage. His mother was a white Kansan and his father a black Kenyan. Mixed-race people continue to make news headlines, thanks to the U.S. Census Bureau’s finding that the country’s multiracial population is exploding. But just because mixed-race people are in the spotlight doesn’t mean that the myths about them have vanished. What are the most common misconceptions about multiracial identity? This list both names and dispels them. Multiracial People Are Novelties What’s the fastest-growing group of young people? According to the U.S. Census Bureau, the answer is multiracial youths. Today, the United States includes more than 4.2 million children identified as multiracial. That’s a jump of nearly 50 percent since the 2000 census. And among the total U.S. population, the number of people identifying as multiracial spiked by 32 percent, or 9 million. In the face of such groundbreaking statistics, it’s easy to conclude that multiracial people are a new phenomenon now rapidly growing in rank. The truth is, however, that multiracial people have been a part of the country’s fabric for centuries. Consider anthropologist Audrey Smedley’s finding that the first child of mixed Afro-European ancestry was born in the U.S. eons ago- way back in 1620. There’s also the fact that historical figures from Crispus Attucks to Jean Baptiste Pointe DuSable to Frederick Douglass were all mixed-race. A major reason why it appears that the multiracial population has soared is that for years and years, Americans weren’t allowed to identify as more than one race on federal documents such as the census. Specifically, any American with a fraction of African ancestry was deemed black due to the â€Å"one-drop rule.† This rule proved particularly beneficial to slave owners, who routinely fathered children with slave women. Their mixed-race offspring would be considered black, not white, which served to increase the highly profitable slave population. The year 2000 marked the first time in ages that multiracial individuals could identify as such on the census. By that point in time, though, much of the multiracial population had grown accustomed to identifying as just one race. So, it’s uncertain if the number of multiracials is actually soaring or if ten years after they were first permitted to identify as mixed-race, Americans are finally acknowledging their diverse ancestry. Only Brainwashed Multiracials Identify as Black A year after President Obama identified himself as solely black on the 2010 census, he’s still garnering criticism. Most recently, Los Angeles Times columnist Gregory Rodriguez wrote that when Obama marked only black on the census form, â€Å"he missed an opportunity to articulate a more nuanced racial vision for the increasingly diverse country he heads.† Rodriguez added that historically Americans haven’t publicly acknowledged their multiracial heritage due to social pressures, taboos against miscegenation and the one-drop rule. But there’s no evidence that Obama identified as he did on the census for any of those reasons. In his memoir, Dreams From My Father, Obama remarks that the mixed people he’s encountered who insist on the multiracial label concern him because they often seem to make a concerted effort to distance themselves from other blacks. Other mixed-race people such as the author Danzy Senna or the artist Adrian Piper say that they choose to identify as black because of their political ideologies, which include standing in solidarity with the largely oppressed African-American community. Piper writes in her essay â€Å"Passing for White, Passing for Black†: â€Å"What joins me to other blacks†¦is not a set of shared physical characteristics, for there is none that all blacks share. Rather, it is the shared experience of being visually or cognitively identified as black by a white racist society, and the punitive and damaging effects of that identification.† People Who Identify as â€Å"Mixed† Are Sellouts Before Tiger Woods became a tabloid fixture, thanks to a string of infidelities with a slew of blondes, the most controversy he sparked involved his racial identity. In 1997, during an appearance on â€Å"The Oprah Winfrey Show,† Woods declared that he did not view himself as black but as â€Å"Cablinasian.† The term Woods coined to describe himself stands for each of the ethnic groups that make up his racial heritage- Caucasian, black, Indian (as in Native American) and Asian. After Woods made this declaration, members of the black community were livid. Colin Powell, for one, weighed in on the controversy by remarking, â€Å"In America, which I love from the depths of my heart and soul, when you look like me, you’re black.† After his â€Å"Cablinasian† remark, Woods was largely seen as a race-traitor, or at the very least, someone aiming to distance himself from blackness. The fact that none of Woods’ long line of mistresses was a woman of color only added to this perception. But many who identify as mixed-race don’t do so to reject their heritage. On the contrary, Laura Wood, a biracial student at the University of Maryland told the New York Times: â€Å"I think it’s really important to acknowledge who you are and everything that makes you that. If someone tries to call me black, I say, ‘yes - and white.’ People have the right not to acknowledge everything, but don’t do it because society tells you that you can’t.† Mixed People Are Raceless In the popular discourse, multiracial people are oft characterized as if they’re raceless. For example, the headlines of news articles about President Obama’s mixed-race heritage often ask, â€Å"Is Obama Biracial or Black?† It’s as if some people believe that the different racial groups in one’s heritage cancel each other out like positive and negative figures in a math equation. The question shouldnt be whether Obamas black or biracial. He’s both- black and white. Explained the black-Jewish writer Rebecca Walker: â€Å"Of course Obama is black. And he’s not black, too. He’s white, and he’s not white, too. ... He’s a lot of things, and neither of them necessarily exclude the other.† Race-Mixing Will End Racism Some people are positively thrilled that the number of mixed-race Americans appears to be soaring. These individuals even have the idealistic notion that race-mixing will lead to bigotry’s end. But these people ignore the obvious: ethnic groups in the U.S. have been mixing for centuries, yet racism hasn’t vanished. Racism even remains a factor in a country such as Brazil, where a wide swath of the population identifies as mixed-race. There, discrimination based on skin color, hair texture, and facial features is endemic- with the most European-looking Brazilians emerging as the country’s most privileged. This goes to show that miscegenation isn’t the cure for racism. Instead, racism will only be remedied when an ideological shift occurs in which people aren’t valued based on what they look like but on what they have to offer as human beings.

Boeing Management Planning

Boeing Management Planning Free Online Research Papers Boeings Management Planning Axia College When evaluating the management planning function at Boeing it is helpful to first know more about the company themselves. Boeing is well-known for manufacturing and producing aircraft. Some know them as manufacturers of commercial aircraft but they also produce aircraft for the military. In addition to its aircraft Boeing also plans the production of satellites, missiles, electronics, and communication equipment. Boeings chain of command begins from a chief executive officer, in addition to a Board of Directors. And from there the chain goes down to Boeings corporate officers, managers, and then their employees. However, no matter what position or title held by an individual every member of the company is expected to conduct their business appropriately. Of course, much like any other company, Boeings management planning function is influenced by some internal and external factors. These factors can include legal issues, ethics, corporate soci al responsibilities, the economy, local and federal laws, and competition. These influences affect Boeing’s strategic, tactical, operational, and contingency planning. However much these factors play into Boeings management planning the company has remained strong. This is mostly thanks to them being able to overcome any downfalls presented by these outside factors and also their ability to capitalize on the opportunities presented by those same factors. Perhaps the one factor that a company dreads the most is legal issues. However, if a company gets large enough the odds indicate that they will have some legal issues eventually. Those odds did not favor Boeing back in June of 2006. During this time a rival company named Lockheed Martin Corporation brought Boeing to court based on an issue of an investigation of an improper acquisition of proprietary documents. Boeing employees utilized these documents in an attempt to get government rocket launching business. This particular legal issue also involved the hiring of a former Air Force member who was in charge of supervising Boeing contracts at the Pentagon. The end result of this legal issue was Boeing’s financial chief serving four months in prison on the charge of an ethics violation concerning the job offer to the Air Force member and the rocket launching case. The company themselves was banned from any further work with the Air Force concerning rockets for 20 months. This ban was estimated to cost Boeing an astonishing $1 billion due to the loss of the government contract. This was all thanks to substandard ethics presented by those responsible for these incidences. In the aftermath Boeing officials ma de moves to improve ethics in the company. The previous legal issue example emphasizes the importance of ethics in business. In that case Boeing lost $1 billion but they were able to move on. However, sometimes a company does not have the luxury of moving on, does Enron ring any bells? To avoid any further setbacks caused by a lack of ethics Boeing has implemented a strict ethics policy. This policy’s main goal is to provide protection for both the company and the employees. Every employee is expected to maintain and enforce this policy and to help them do so they are issued a Code of Conduct handbook. There is also a hotline that they can call to place anonymous calls to report violations, suspicions, or to find out further information regarding the ethics policy. Boeing takes these policies very seriously because any detouring from this policy can reflect very badly on the company. Having respectful ethics improves the image of the company in the eyes of the public. However, another way for a company to boost their image would involve giving back to the community. In the past Boeing has demonstrated that they take the matter of giving back to the community to heart. They take their social responsibility so seriously it is on a world-wide scale. As of today they are working with various community organizations in 26 states and 14 countries. In addition to these partnerships the employees of Boeing has also donated money to charities and volunteered their personal time to work within their given communities. To date, Boeing employees have given over $10 million to charities and wo rked countless amounts of man-hours for the betterment of their community. Although maintaining a respectful public image and giving back to the people who help with the businesses success Boeing is foremost a company. And one of the most deciding factors concerning companies would be the economy. Much like every other business the economy affects how Boeing plans operationally, strategically and tactically. Since the recent decrease in the United States economy the major airlines nationwide have been suffering financially. When the airlines suffer many other companies suffer right along with them, Boeing was such a company. Business has decreased and orders have been cancelled. However, Boeing does have orders for more cost effective planes which only goes on to emphasize just how much the economy can affect Boeings organization. Since the recent economic downfall Boeing has learned that they must remain flexible concerning their control of world-wide manufacturing plans. However, economic standing is not the only factor affecting how Boeing plans tactically and strategically. One other factor affecting Boeing in that aspect would be their competition. Boeing greatest competition in the airline industry is Airbus whereas Lockheed Martin is the largest completion in the defense industry. Boeing is not looking to merely keep up with competitors such as Airbus and Lockheed Martin, they are looking to keep ahead of their rivals. In order to do this Boeing is teaming up with other companies across the globe. The companies that are partnered with Boeing help with research, development, and demographics. By engaging with these other companies Boeing has a better chance to stay ahead of their competition. And they do this by not only offering affordable products but also by providing the most creative aerospace solutions in the world. Almost since the time of the Wright brothers the government has had their hand in the aviation industry. The government is now in charge of establishing air routes; developing air navigation systems; providing pilots license; aircraft mechanics; and investigating airline accidents. What gave the government the authority over these aspects of the airline industry was the Air Commerce Act. The Air Commerce Act also requires that all aircraft designs must be approved by the government. If an airplane manufacture receives a type certificate the government has approved their design and they can proceed with their production. Companies such as Boeing have no decisi on in this matter so in order to avoid production delays they simply abide by these laws and regulations. Like any other major business there are many factors that Boeing has to take into consideration in order to maintain their success. Internal legal issues, government regulations, corporate social responsibilities, economy, and ethics are but a few factors that can make or break a company. Fortunately for Boeing they take these factors into consideration during their planning process. Thus, this process is constantly undergoing changes and will continue to do so as long as Boeing remains a successful company. References Ann, K. (2008). 2nd Update: Boeing 3Q Hurt by Machinists’ Strik;: Stock Down. Retrieved November 15, 2008, from smartmoney.com/news/ON/?stroy=ON-2008 1022 -000844-1245 Boeing (2008). Corporate Governance. Retrieved November 15, 2008, from boeing.com/corp_gov/ Boeing (2008). Ethical Business Conduct Guidelines. Retrieved November 15, 2008, from boeing.com/companyoffices/aboutus/ethics/ethics_booklet.pdf Boeing (2008). Government’s Role in Aviation Safety. Retrieved November 15, 2008, from boeing.com/commercial/safety/government_role.html Innovative Thinker. (2008). Boeing Management Planning. Retrieved November 15,2008 from associatedcontent.com Leslie, W. (2006). Boeing Ethics Woes Take Toll on the Bottom Line. The New York Times. Retrieved from nytimes.com/2006/06/30/business/30boeing.html Research Papers on Boeing Management PlanningThe Project Managment Office SystemAnalysis of Ebay Expanding into AsiaTwilight of the UAWLifes What IfsIncorporating Risk and Uncertainty Factor in CapitalNever Been Kicked Out of a Place This NicePETSTEL analysis of IndiaBionic Assembly System: A New Concept of SelfDefinition of Export QuotasOpen Architechture a white paper

The Amount of Hours Required to Pass the Bar Exam

The Amount of Hours Required to Pass the Bar Exam When you sit down to study for the bar exam, it is likely you will get a bunch of feedback from other law students and friends as to how much you are supposed to study for the exam.  I have heard it all! When I was studying for the bar exam, I remember people proudly claiming they were studying twelve hours a day, leaving the library only because it closed. I remember folks being shocked when I told them I was taking Sundays off. How was that possible? There was no way I was going to pass! Shocking news: I passed- only studying until about 6:30 p.m. in the evenings and taking Sundays off. How much you need to study for the bar exam is a critical question. I have seen people understudy and fail, for sure. But I have also seen people over-study for the exam. I know, hard to believe, right? Over-Studying and Burnout Can Cause You as Many Problems as Under-Studying When you over-study for the bar exam, you are likely going to burn out quickly. You need adequate time to rest and recover when you are studying for the bar. Studying every waking hour of every day is going to lead you down the road of not being able to focus, being overly exhausted, and just not being a productive studier. For most of us, we cannot productively study that many hours a day. We need breaks to rest and rejuvenate ourselves. We need to get away from the desk and the computer and move our bodies. We need to eat healthy food. These things all help us do better on the bar exam, but they can’t be done if you are studying twenty-four hours a day, seven days a week (okay, I know that is an exaggeration, but you get what I mean). So How Do You Know How Much to Study? Perhaps it is easy to tell if you might be over-studying, but how can you tell if you are studying enough? This is a very personal decision, one that takes a lot of reflection on the process. I think a good first parameter is that you need to study about 40 to 50 hours a week. Treat the bar exam like a full-time job. Now that means you need to actually study 40 to 50 hours a week. That doesn’t count hours that you are chatting with friends in the library or driving to and from campus. If you aren’t sure what 40 to 50 hours a week of work really feels like, try tracking your time (since you will have to do that at your future law job anyway!). What you may find when you do this exercise is that you aren’t actually studying as many hours as you thought you were. That doesn’t mean you add more study hours; that means that you need to be more efficient with your study time. How can you maximize the number of hours you are on campus working? And how can you maintain focus during those hours? These are all critical questions to get the most out of your days. What If I Can Only Study Part Time? How Many Hours Do I Need to Study Then? Studying part time is a challenge, but it can be done. I encourage anyone studying part time to study at least 20 hours a week and study for a longer preparation period than the typical bar prep cycle. If you are studying for the bar for the first time, you may need to think carefully about making enough time to review the substantive law and also to practice. You may find yourself eating up all of your limited study time by just listening to lectures. But unless you are an auditory learner, listening to lectures isn’t going to get you very far, unfortunately. So be smart about which lectures you listen to (just the ones you think will be most helpful). If you are a repeat taker, best to leave those video lectures alone when you have only limited time to study. Instead, focus on active learning of the law and practice. It is possible that not knowing enough law was the reason you failed, but it is also likely that you failed because you didn’t practice enough or didn’t know how to execute the bar questions in the best possible way. Figure out what went wrong and then develop a study plan that will allow you to get the most out of your study time. Remember that it isn’t really about how much you study, but the quality of the study time you put in.

PLANNING (DB) Essay Example | Topics and Well Written Essays - 500 words

PLANNING (DB) - Essay Example The next step they have done is to make use of the specific strategy and the organization uses the Porters strategy. The Porter strategy focus on the following; the Broad scope strategy which includes cost leadership strategy and the Differentiation strategy. VEHK focuses on its low cost producer in an industry for a given level of quality and for the development of a product or services that offer unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. As stated above one of the effective goal setting should have an agreement among the leadership on the values and beliefs that are the foundation of the strategic plan. To be able to implement a certain strategy the project manager or the one handling the said organization should have a great belief and knowledge on the strategy to be implement. In Virgin Experience Hong Kong the leadership is important since it is implementing the Porter Strategy which includes Strategy Leadership. It was also mentioned that in making goals the organization must understand the current condition both inside and outside an organization before starting the formal strategic planning. VEHK analyzes first the situation of travel market and the condition of its environment.

Social justice toolbox Research Paper Example | Topics and Well Written Essays - 1000 words

Social justice toolbox - Research Paper Example Justice can be described as giving to everybody what he or she is due. The trouble is with knowing what is due. It is a set of worldwide principles that guide and direct people in judging what is right and what is wrong, no matter what society or culture in which they live in. Social justice covers economic justice. Social justice is a fundamental principle for prosperous and peaceful coexistence among and within nations. Social justice should be upheld by promoting the rights of migrants and indigenous peoples or gender equality. We can only progress towards social justice when we eliminate barriers that people face due to disability, culture, religion, ethnicity, race or age. It should be a global mission to pursuit social justice for all and promote human dignity and development (Www.cesj.Org). My vision for social justice in U.S. is to attain social justice and a more equitable and sustainable future, and for developments and promotion of human dignity. One tactic that can be used to attain sustainability would be to build markets that do better jobs of conveying and spreading the gains and benefits of development. This would mean meeting the growing demands of consumers for greener services and products. It also means laying the foundations for opportunity, stability and dignity for all. As we strive to make these transformations towards social justice, we must incorporate the inclusion of social aspects into our policies. We have to focus on guaranteeing fair outcomes for all through rights at work, fundamental principles, social dialogue, social protection and employment. We should put more emphasis on the World Day of Social Justice, which is on the 20th of February. This will be one of the ways of making everybody that social justice is a fundamental right of every human being, not only in U.S., but in the world at large. Member states should

Bobcat Hospital Essay Example | Topics and Well Written Essays - 2500 words

Bobcat Hospital - Essay Example Proper documentation, resource optimization and reduced complications lead to low cost and improve the billings. This ensures profits for the health care. Bobcat county hospital also has to ensure that it has all the necessary equipments used to treat the patients, so it has to invest in the machines. This is usually based on the amount of money that the hospital is able to raise. It will have to invest on the machines that they are able to afford depending on the revenue that it can raise. Having a good financial system enable them to calculate how much money can be saved for a long term investment. The hospital should have a vision and mission that motivates the patients and give them a feeling of getting better. The main objective of the hospital is to offer quality treatment (Cawsey et al, 2012). Doctors sand nurses should be well trained professional who are qualified and are able to deliver quality services to the patients. Each and every person at bobcat county hospital has go od work ethics. Doctors need to be in their places of work at the right time, this enable them to respond quickly to any emergency that occur. They should also be able to report to work during early hours of the morning if they are needed to do so. All these can be attained if all the information about the residential places, the contacts of the hospital workers is easily accessible. All the information about the capital of the hospital should be well kept. This enable the organization to know how much is spending. For the hospital to achieve its goals which is to offer quality services to the patients, it has to be up to date of how much money is available to buy the necessary things like medicine and gloves used by the doctors, food for patients and also equipments used in the hospitals. This can be achieved if the amount of revenue raised is more than the amount that is spend. Well kept information about the capital also enables easy scrutiny and accountability of the funds. A go od management of the information bout the patient is important in the service delivery. An electronic record about the patients gives the doctor easy access and this enable them to give easy treatment (Institute of Medicine (U.S.). (2000). This, also ensures that a lot of time is not wasted while trying to treat the patients and also saves time in the organization of task and activities in the hospital. A good management of information also gives details about all the professionals that attend to a patient and this enable them to interact and discus on how to give quality treatment to the patient. References Cawsey, T. F., Deszca, G., Ingols, C., & Cawsey, T. F. (2012). Organizational change: An action-oriented toolkit. Thousand Oaks, Calif: SAGE Publications. Institute of Medicine (U.S.). (2000). Protecting data privacy in health services research. Washington, D.C: National Academy Press. Part Two The purpose of Clinical Information System is to avail all relevant information, at a ll places, fast, easily, in clarity and concisely. The upgrade of the clinical information system is of great benefit to the hospital. It will ensure: Information about the Patients Is Easily Accessed This system is important to providing convenient access to all medical records available during the process of caring for the patient. This enhances continuity of

Aviation Safety Essay Example | Topics and Well Written Essays - 1250 words

Aviation Safety - Essay Example now and ice plan is in place; adopting new HAMZAT handling/storage and ARFF regulations; proper emergency plan, traffic/wind indicators, self-inspection, and ground vehicle operations management; assuring public protection, NAVAIDS, obstruction, construction and unserviceable; undergoing airport reporting and wildlife hazard management (FAA, 2009). 1. Contracted Airports: The issue of some cash strapped cities selling their airports to private businesses has been in practice for many decades. However, this arrangement won’t hinder an airport from being certified (Wolfe & NewMyer, 1985). That is, a privately managed airport can still receive its certification if all safety precautions and FAA’s requirements have been satisfactorily put in place. Normally, the FAA officials often conduct elaborate inspections on airport facilities before recommending it for certification. For the fact that an airport is being managed by privates businesses doesn’t indicate that the operational safety at the airport would improve more than natural or deteriorate. However, examples in recent years have shown that private owners of airports have invested so much in the airports with hope to make them attractive to passengers, and then make more money from other airport-related services (Wolfe & NewMyer, 1985). 2. Public Safety: Public safety can be simply defined as the processes undertaken by public and private establishments to protect the lives and property of ordinary people. At the airports, there are fire equipment, emergency medical aids staff and information staff to quickly help ordinary people that use the airport every time (Wells & Young, 2004). It is a good idea to have public safety procedures implemented at the airports because this practice would reduce the exposure of passengers to hazards and dangers. 3. Safety versus Security: It may true that there is sometimes an overlap between public safety and security at the airport. However, in a well-planned airport,

Accounting Essay Example | Topics and Well Written Essays - 500 words - 8

Accounting - Essay Example Secondly, Haas School of business is consistently ranked among the top 20 business schools in the country and they cannot sustain this position if they lose their topnotch business faculty. The feasible and non-feasible options to resolve the situation again depends upon how things develop in the course of time and I will use the option based on priorities. My topmost priority will be to maintain the top 20 ranking of the School. In order to achieve that, I will increase the pay of the concerned faculty by 20% to retain them. The source of funds through which the payments are made is extremely important because certain rules and regulations will be attached to these funds regarding its application and disbursement. Moreover certain funds or grants would have been earmarked for a specific purpose or project and hence they cannot be used for any other purpose. But if the payments are not made from a grant or restricting financial source then such payments for a program can be made provided it is approved in the budget and within the overall budget of the organization. If the supplementary payments for faculty are for compensation for program and curriculum development then different set of rules should apply for processing payments for such kind of program. But if the faculty members have not completed any additional tasks to avail the compensation and it is not possible to determine who actually received the benefits from the program, then following are duties and responsibilities of the persons concerned. 2. Faculty members should be severely reprimanded and proper action should be also taken against them according university rules as they have not done any work for curriculum development program to deserve compensation. 3. University administrators should be made accountable for approving the idea, as they are bound to check the relevant records and

Treatment of Law Enforcement in Todays Society Essay

Treatment of Law Enforcement in Todays Society - Essay Example Many of the different approaches to dealing with crime comes out of various assumptions and values. For countries or systems that believe a criminal is a product of his or her environment, it is more likely that money will be spent on rehabilitation and treatment, with much less of an emphasis on jail time. For these sorts of people law enforcement can be as simple as footing the bill for an Alcoholics Anonymous session. But for those who believe people are responsible for their own actions and intend to commit crimes (indeed intention or mens rea is required in all common law systems in order to convict someone of a crime), the emphasis is likely to be on punishment or locking up the criminal. Law enforcements in this case is about protection and to some extent about retribution. People from both sides of these arguments treat law enforcement differently. Clearly these concepts require a great deal of unpacking—which will be done in the course of this essay. The key things to examine are the various explanations for why people commit crimes, be they biological, psychological and sociological, and how law enforcement should deal with these criminals. In the law enforcement system there are two opposing modes of looking of how to deal with criminals. The first is the due process model. The gist of this model is that an individual can never be deprived of basic human rights no matter how horrible a crime he or she has committed. Even for the police or DA to put someone in prison is to take away the criminal’s inalienable right to liberty. In the course of this system there must be many appeals and a thoroughly scrutinized process to ensure that everything is done by the book (Samaha, 22). At its heart the due process model would rather see nine guilty people on the street than one innocent person in prison. The end result of this mode

Aviation Safety Essay Example | Topics and Well Written Essays - 1250 words

Aviation Safety - Essay Example now and ice plan is in place; adopting new HAMZAT handling/storage and ARFF regulations; proper emergency plan, traffic/wind indicators, self-inspection, and ground vehicle operations management; assuring public protection, NAVAIDS, obstruction, construction and unserviceable; undergoing airport reporting and wildlife hazard management (FAA, 2009). 1. Contracted Airports: The issue of some cash strapped cities selling their airports to private businesses has been in practice for many decades. However, this arrangement won’t hinder an airport from being certified (Wolfe & NewMyer, 1985). That is, a privately managed airport can still receive its certification if all safety precautions and FAA’s requirements have been satisfactorily put in place. Normally, the FAA officials often conduct elaborate inspections on airport facilities before recommending it for certification. For the fact that an airport is being managed by privates businesses doesn’t indicate that the operational safety at the airport would improve more than natural or deteriorate. However, examples in recent years have shown that private owners of airports have invested so much in the airports with hope to make them attractive to passengers, and then make more money from other airport-related services (Wolfe & NewMyer, 1985). 2. Public Safety: Public safety can be simply defined as the processes undertaken by public and private establishments to protect the lives and property of ordinary people. At the airports, there are fire equipment, emergency medical aids staff and information staff to quickly help ordinary people that use the airport every time (Wells & Young, 2004). It is a good idea to have public safety procedures implemented at the airports because this practice would reduce the exposure of passengers to hazards and dangers. 3. Safety versus Security: It may true that there is sometimes an overlap between public safety and security at the airport. However, in a well-planned airport,

Treatment of Law Enforcement in Todays Society Essay

Treatment of Law Enforcement in Todays Society - Essay Example Many of the different approaches to dealing with crime comes out of various assumptions and values. For countries or systems that believe a criminal is a product of his or her environment, it is more likely that money will be spent on rehabilitation and treatment, with much less of an emphasis on jail time. For these sorts of people law enforcement can be as simple as footing the bill for an Alcoholics Anonymous session. But for those who believe people are responsible for their own actions and intend to commit crimes (indeed intention or mens rea is required in all common law systems in order to convict someone of a crime), the emphasis is likely to be on punishment or locking up the criminal. Law enforcements in this case is about protection and to some extent about retribution. People from both sides of these arguments treat law enforcement differently. Clearly these concepts require a great deal of unpacking—which will be done in the course of this essay. The key things to examine are the various explanations for why people commit crimes, be they biological, psychological and sociological, and how law enforcement should deal with these criminals. In the law enforcement system there are two opposing modes of looking of how to deal with criminals. The first is the due process model. The gist of this model is that an individual can never be deprived of basic human rights no matter how horrible a crime he or she has committed. Even for the police or DA to put someone in prison is to take away the criminal’s inalienable right to liberty. In the course of this system there must be many appeals and a thoroughly scrutinized process to ensure that everything is done by the book (Samaha, 22). At its heart the due process model would rather see nine guilty people on the street than one innocent person in prison. The end result of this mode

Hammurabis Code Essay Example for Free

Hammurabis Code Essay I am going to discuss the source of Hammurabi’s Code from our book, Sources of World Societies. During this time, there were a lot of different social classes, and the rich were definitely favored more than the poor. The Code contemplates the whole population as falling into three classes, the amelu, the muskinu and the ardu. The amelu was a patrician, the man of family, whose birth, marriage and death were registered, of ancestral estates and full civil rights . In the book, Sources of World Societies, Hammurabi’s code was not the first known law code, but it is the earliest one to survive largely intact . The code deals with the family, commercial activities, and agricultural life. The laws stated in the book dealt with medical practices, explaining the phrase an â€Å"eye for an eye, tooth for a tooth,† the most common law, meaning that a person who has injured another person receives the same injury in compensation. The example used for that is Law 196, â€Å"If a man put out the eye of another man, his eye shall be put out . Hammurabi’s Code was very to the point, meaning that there was most likely a law for everything possible in a wrongdoing. For example, Law 218 states, â€Å"If a physician performed a major operation on a freeman with a bronze lancet and has caused the freeman’s death, or he opened up the eye-socket of a freeman and has destroyed the freeman’s eye, they shall cut off his hand . † I understand that the physician did mess up a crucial surgery, but I do think it’s a little outrageous to cut off his whole hand! Perhaps it would be better if he just got punished for the mistake. I do think it’s unfair that if he messed up a slave’s surgery, he received shekels of silver. Law 217 states, â€Å"If it was a freeman’s slave, the owner of the slave shall give two shekels of silver to the physician . † How messed up is that? Slaves were killed for almost every minor offense. Hammurabi’s Code consisted of around 282 Laws. Hammurabi’s Code was established around 1780 B. C . Hammurabi was the ruler who chiefly established the greatness of Babylon, the worlds first metropolis . Hammurabi had many accomplishments other than the law code. He unified Mesopotamia under Babylonian rule, and established the supremacy of the Babylonian god Marduk . Hammurabi’s Code was arranged in orderly groups, so that all men might read and know what was required of them. The code was carved upon a black stone monument, eight feet high, and clearly intended to be reared in public view. This noted stone was found in the year 1901, in a city of the Persian mountains. It begins and ends with addresses to the gods . The Code clearly stated the rules of marriage, having children, and what they were able to do with their children. For example, if a married couple got a divorce, and the woman was a â€Å"bad wife,† the Code allowed him to send her away while he got to keep the children and her dowry, or he could degrade her to the position of a slave in his own house . Women seemed to be treated poorly during this time, and men seemed to always be in charge. For example, Law 110 states, â€Å"If a sister of a god open a tavern, or enter a tavern to drink, then shall this woman be burned to death . Honestly, this one kind of shocked me a bit. Women go to taverns all the time, and if it was this day and age, it would be considered a huge crime if a woman got put to death from going to a tavern. The most common penalty was a fine, but many resulted in death. For instance, Law 2 states, â€Å"If any one bring an accusation against a man, and the accused go to the river and leap into the river, if he sink in the river his accuser shall take possession of his house. But if the river prove that the accused is not guilty, and he escape unhurt, then he who had brought the accusation shall be put to death, while he who leaped into the river shall take possession of the house that had belonged to his accuser . † This law actually makes a lot of sense. If a man is wrongly accused, then the accuser should get punished. Why should the accuser go without getting a penalty, but he should just get a fine, and not be put to death. It does seem a little weird that their letting the river determine their fate. It seemed like they had a lot of beliefs in nature, and let nature decide their fate. I have read these Code laws over and over multiple times and a few of them has made me chuckle a bit. I just think to myself, what were these people thinking?! Law 25 says, â€Å"If fire break out in a house, and some one who comes to put it out cast his eye upon the property of the owner of the house, and take the property of the master of the house, he shall be thrown into that self-same fire . † This law confused me a bit, does it mean that if the person coming to put out the fire looks at the property of where the fire is at, he must be thrown into the fire? If so, that definitely doesn’t make any sense. Law 132 states, â€Å"If the finger is pointed at a mans wife about another man, but she is not caught sleeping with the other man, she shall jump into the river for her husband . † I understand that cheating a a very wrong thing to do, but if she was not caught why should she have to jump into the river? What is she going to learn about doing such a thing. Jumping in the river probably was a big penalty back then. In conclusion, after I looked and went over Hammurabi’s Code, I have learned quite a bit about how life was lived back then. Just thinking that all of our ancestors had to go through that, and how many lives were lost for doing certain crimes that we would consider minor offenses nowadays. If our ancestors lived in the world we lived in today, they would probably think it’s so easy, when we think it’s super hard. The laws were taken very seriously and hardly went unseen. We think these laws are very outrageous and uncalled for, when in reality, they probably weren’t that big of a deal back then. I chose this source because it seemed really interesting to get to know about how the law was made back in 1800 B. C. E. It is important to understand this period of history to see how laws were even made or thought of. Every law that we have is most likely a revised version of one of Hammurabi’s Code Laws. Hammurabi’s Code informed me that early World History is very different than what it is today. This is my first time ever hearing about Hammurabi’s Code, and even learning about 1800 B. C. E. I have really enjoyed learning more about this topic.

Characteristics of Renaissance Art in the Last Supper

Characteristics of Renaissance Art in the Last Supper It is agreed that the Renaissance was a period of great art and architectural feats and ingenuity, during which artists looked back to the classical art of Greece and Rome from which to draw inspiration. This influence can easily be seen in the many paintings and sculpture that came out of the Renaissance. However, the conservative nature of the period, the subject matter, and the restrictions imposed upon artists of that time kept the Renaissance from truly becoming a return to the classics of Greece and Rome. The most obvious factor in the difference between the two artistic periods is the predominant subject matter the artists of the time chose. In ancient Greece and Rome, the subject matter most popular among artists were depictions of myths, war, or intellectual figures: statues of the gods decorated nearly every significant architectural landmark of the time. Being a Christian society, the art of the Renaissance did not simply depict various bible stories, but also moral stories permeated with religious allusions and symbolism. The Sistine Chapel is just one example among the many depictions of the creation, Madonna figures, and religious icons that existed in that era. However, there were some artists, such as Botticelli who depicted mythological figures as religious icons such as Botticellis Birth of Venus, which put the Greek goddess into a Christian context. Artists from both periods experienced problem with completing and preserving works. In Ancient Greece and later Rome, because of frequent war and the threat of invasion, many of the bronze sculptures that existed were melted down so that the metal could be used for weaponry. In addition to that, the construction of the pieces was often so weak that they would break, usually at joints such as the ankles because they couldnt support the weight of the piece indefinitely, or other limbs that were too fragile to withstand any kinds of damages. Because artists of the Renaissance were often commissioned by wealthy patrons or the church, they had to work within the guidelines given by the patrons which limited the freedom with which they could compose a piece. Even for artists such as Michaelangelo, often times, funding for commissions would be limited or discontinued altogether, forcing the artist to either leave the piece unfinished or scale down the size of the original project. Although Renaissance art was based on Greek and Roman schools of thought and art, the subtle stylistic differences between the two periods are reflective of the ideals of beauty at the time. Greek sculpture often depicted highly idealized figures- usually young, athletic men and women- in extremely melodramatic poses, while figures of the Renaissance were more realistically rendered- such as van Eycks which even showed the flaws of those who posed for the pieces instead of beautifying them- but still remained slightly melodramatic in at least facial expression if not posture. Though it attempted to revive the classical art of Ancient Greece and Rome, the Renaissance instead simply modified the style and applied it to its own tastes. Artists of both times sought to appeal to the general public with what was popular at the time- war, myth and melodrama in Ancient Greece and Rome, religious icons and pleasing the patron in the Renaissance. Leonardos Last Supper is a priceless piece of art with much hidden meaning and obvious talents bestowed upon a wall. Under the study of Verrocchio as a painter and a sculptor, he was able to use his skills in creating a very detailed and a very naturalistic piece of work that would be remembered for hundreds of years. He was also able to create characters with amazing individuality. Not only was his portrayal of the characters magnificent, but the symbolism he used which emphasized the story being told in the Last Supper. Lodovico Sforza chose Leonardo to create The Last Supper in the refectory of the Dominican Church of S. Maria delle Grazie in Milan. The Abate of the S. Maria delle Grazie saw Leonardo work from morning until night on The Last Supper without eating. Although, there were times he would stop painting for days at a time; or, he would work on a specific character for just a few moments and then leave to continue working on it later. He worked on it from 1495 thru 1498 (Strauss, 27). Before Leonardo began painting the actual portrait, he put down a substance which was suppose to absorb the tempora and protect the tempora from the moisture on the wall. Unfortunately, the substance was proved unsuccessful, and by 1517 it began to deteriorate. In May 1556 a painter Giovanni Batista Armenini said that the painting was so badly affected that nothing is visible but a mass of blots'(Heydenreich, 18). The painting has continued to decay in the following centuries. It was further damaged by restorations made by careless artists and by the addition of a doorway put in the lower part of the painting. Yet even to this day his painting The Last Supper is widely known and visited by many tourists each year. The remembrance of the Last Supper could be due to the sacredness of the parting meal. It is quite obvious that the skill used in the creation of the Last Supper was magnificent. Although, the way Leonardo allows its viewers to depict the scene from a specific point in the Bible adds to the importance and significance of the painting in which no other artist could even compare. He does allow the viewer to recognize this scene by the gestures of both the Lord and the Apostles. The Lord sits ever so quietly while the Apostles rise in reaction to what the Lord had just announced. It is rather obvious that Leonardo chose the critical moment after the Lord had stated, Verily I say unto you that one of you shall betray me, because of the emotions that evolve in this specific scene (Matt. 26.21). He took much time to express every detail of each Apostle and the Lord. Leonardo had even wrote in one of his notebooks that A good painter has two chief objects to paint man and the intention of his soul. The former is easy, the latter hard because he has to represent it by the attitude and movement of the limbs(Heydenreich, 27). For example, the Lord is very relaxed with his arms resting on the table which adds to the portrayal of His greatness. He also emphasized the Lords greatness by giving Him a serious attitude and by presenting Him as untouchable with the space between Himself and the Apostles. The distance put between them is called the spacial perspective, which is one of the techniques Leonardo feels is important in naturalistic art. Although, the Apostles are painted in a more restless fashion. They are all facing different ways and seem to be jumping out of their seats. Even the grouping of the apostles in three was done intentionally. He used four groups of three Apostles in each group in order to symbolize the Holy Trinity which means three, and the  four groups were used to symbolize the Gospels and the Cardinal Virtues . He was very cautious in every aspect of his painting from the placement of the figures to the movement they each possessed. Leonardo had to create actions and various postures which would be appropriate for each figure in order to keep them from looking as if they were brothers. Monica Strauss stated that in her research she had found that for the first time in the history of the subject, Leonardo had distinguished each one by appearance and gesture(Strauss, 27). For each of the twelve Apostles he had to not only resort to the historical information on their names and on their appearances but also by the portrayal of their specific qualities as they are known to us from the Gospels. For instance, Judas was put outside the circle of the innocent Apostles and only his shadowed  profile can be found. He is the only one to be found sitting in the shadows and in solitude. This allows the viewer to see the guilt he had, for he knew he was the one who would betray the Lord Jesus. He is also frozen in shock, and he is an outcast in the group. The significance of the portrayal of Judas is very important because in earlier pictures of the Last Supper, no one had ever been able to show this (Heydenreich, 57). Peter and John, located at the sides of Judas, were both painted with bright heads and with outstretched hands to the Lord Jesus which signify their fateful connection with Him. Yet, he distinguishes their differences by showing Peter to be more stubborn and argumentative and John to be more gentle and submissive as the Bible has thoroughly explained. Philip, on the other hand, stands up in excitement; and, he puts his hands on his chest to express a tender loyalty towards Christ. Andrew is found next to his brother Peter. Then, there is James the Greater, the older brother of John, who  touches Peters shoulder and forms a link with Peter and John. These three are those who witnessed the Transfiguration and who accompanied Jesus to the Garden of Gethsemane (Matt. 17.1; 26.36-37). Leonardo continued to distinguish each of the Apostles as he felt necessary. He placed James the Less, the Lords brother (Gal. 1.19), to the Lord Jesuss right where he is like Him in feature and with outstretched arms; but, his gesture is only a reaction and not an expression of a completed action like the Lord Jesuss. Behind James the Less stands the doubting Thomas who is known to share a common feast day . St. Matthew is next and finally comes St. Jude, who is the brother of James the Less and St.  Simon. James the Less and St. Simon were martyred together so they too have a common feast day. Leonardo not only arranged the Apostles in four groups according to kinship and the personal links they shared, but each of the twelve Apostles exhibit an emotional and temperamental reaction appropriate to the character attributed to him in the Gospels. Each disciple reacted in his own way, as men. Leonardo had said, Emotions move the face of man in different ways, for o! ne laughs, another weeps, one becomes gay, another sad, one shows anger, another pity, some are amazed, others reflective. In these the hands and the whole person should follow the expression of the face, (Heydenreich, 57). He made sure he portrayed this in his Last Supper. The Lord Jesus was also given qualities that distinguished Him from everyone else. The Lord Jesuss hands are laid in a resting fashion on the table. His hands lie between the filled cup and the unbroken bread, the symbols of sacrifice, as if pointing in a silent gesture towards them. He seems to relay a message that His business has not yet been completed. Only the objects in front of Him remain in order, as does He remain calm, unlike the objects in front of the Apostles which are in disarray, as are the Apostles also in an unorderly emotional state of confusion. Leonardo uses the description of the  table to symbolize the state in which the Apostles and the Lord Jesus are in. For this reason, Leonardo not only uses the characters to portray the story but also the objects and the structures which encampeth around them. Leonardo used the beautiful background motif of the pedimented doorway, which was centered behind the Lord Jesus, in order to emphasize the Lord Jesuss greatness. It acted as a crown of glory hovering over His head. The surrounding walls and ceiling, where tapestries hung, were not in natural perspective but in an idealized one. The surroundings were unrelated to any spectator in the room. The same can be said of the characters in the portrait. Their scale and grandeur is other worldly, but their emotional distress is obviously human. He created the characters as if they were each on their own frontal plane. He also put a painted border around the painting which cut off most of the ceiling and the walls. These two modifying factors caused the characters to seem to leap out of the portrait. The Last Supper portrayed very individualistic characters which have made Leonardos piece of work stand out from all the others who also have tried to create the Last Supper; but, talented Leonardo was able to perfect his creation with his perspective of atmosphere and color. Leonardo had said, If we see that the true quality of colours is known through light, it is to be concluded that where there is more light, the true quality of the illuminated colour is better seen; and where there is more darkness, the colour is tinged with the colour of that darkness, (Heydenreich, 65). Later he concluded with, Nothing ever looks to be its real colour, if the light which strikes it is not all of that colour, (Heydenreich, 65). He used his theory in his painting to make it more realistic. He used two sources of light which came from the last gleams of the dying day which entered from behind the window with its charming view of the countryside and from the window in the refectory itself. He claimed to have painted in tones of light, when he created his Last Supper (Heydenreich, 66). Rosci had said that it is possible that he may have given the advice on the construction of the rectangular refectory because of the illusion the light gives the paint! ing (108). The two zones of light make it possible for Leonardo to give his characters a very finely graduated relief (Heydenreich, 70). Leonardo caused the colors of Christs garments, a red tunic and a blue cloak, to reflect in the pewter plate in front of him; and, similarly the plate in front of Philip reflects the red of his cloak. The colors of the Apostles robes are distributed across the painting in a wonderful array of colors. To the right of the Lord, the pale green tunic of James the Less forms a transition between the Lords blue cloak and the red robe of Philip, whose blue sleeves are just a shade brighter than the tone of Christs cloak. There is also a mixture of colors in the second group on the right of the Lord. Matthew is clothed in bright blue, which together with Judes ochre tunic and Simons violet cloak forms a perfect three note chord. Even in the group to the left of the Lord, consisting of John, Peter, and Judas; emphasizes the blending of colors. Judass greyish blue garment is the only one whose tone remains indefinite and dull which was formed from Johns dark, rust red cloak and bluish green tunic and Peters dark blue sleeve. In the outer left hand group, which stands in the darker background, Andrews green cloak over a yellow garment, James the Greaters reddish clothing, and Bartholomews violet blue tunic and dark olive cloak form a carefully equivalent to the outer right hand group, which stands in bright light. From one side of the Lord Jesus to the other the colors go from light primary tones to dark subtle blends. All of this coloration is due to the effect that light has o!n colors. Leonardo really believed that the perspective of light was important because it ensured to make the Last Supper as realistic as possible. Leonardo believed that naturalization was harmony between mental and physical motion. He accomplished the correspondence between physical movement and mental emotion by the pause between two great emotions which are the momentarily stiffening at an extreme point of excitement and at the horror of being startled out of tranquility (Heydenreich, 67). The painting portrays both expression and emotion. This combination complements each other. The expressions allow the viewers to see the emotions the characters are feeling. Their frozen movement allows one to see they are human. We can see both their outward and inward reactions. It is as if Leonardo had been there, and he had taken a picture of the marvelous meal. He definitely accomplished his goal in portraying his Last Supper as a realistic piece of art. The symbolism, the individualized personalities of the characters, and the skills such as the light perspective and spacial perspective blended together to fo!rm a photograph-like pai nting.